Like most people, Lisa Martin has had her fair share of bad dates.

When she first started bookkeeping in her first year out of university, Lisa was excited about changing people’s lives and helping to grow small businesses. She knew early on that her work would help make a difference for those struggling with numbers and compliance.

Starting her company GoFi8ure in 2002, Lisa and her team are focused on offering long-term solutions instead of financial band-aids. GoFi8ure specialise in helping small business entrepreneurs ‘crack the whip on their success’. The team delivers a healthy and personal portfolio of financial solutions, including Xero training and financial support across the Hutt Valley, Wellington, Wairarapa, Auckland, and Dunedin regions.

But sadly, not everyone shares her enthusiasm for numbers.

“I remember once years ago being set up on a blind date by a friend of mine. I was really excited because he seemed like a great guy.

“But then as we got to introducing ourselves and getting to know one another, he turned to me and said ‘what do you do?’”

“I told him I was a bookkeeper, and he groaned and said ‘Ugh, you don’t want to tell that to your future dates. That’s just so boring.’”

“Needless to say, I didn’t date him again”.

Recent research from Xero looks at perceptions of accountants and bookkeepers among 3,500 respondents in New Zealand, Australia, the United States, and the United Kingdom, and uncovered some insights about people’s understanding of the professions.

In particular, the survey found that New Zealand respondents find accountants and bookkeepers much more attractive to date than tradies, handymen, and car salespeople. In some cases, respondents found accountants and bookkeepers more desirable than designers, artists, and fitness instructors.

Lisa Martin is stoked to see others catching on to what she’s always known: bookkeepers are cool.

“I’m glad the needle has moved on the ‘dating’ attitude! We are so much more than just beanies “coding financial transactions”.

That sense of excitement and having fun is something Lisa is passionate about bringing to her profession and to the clients she works with.

“There’s a lot of personality in what we do. I focus on making what we do fun, whether we’re looking at the books for our clients or training them ourselves. I bring a bit of humour into it, break down the technical terms, and speak to them in plain English so that they “get” it. We need to have those high-five moments with them, or they think it’s the worse thing to be doing in the world.

“I think that’s where we differ because we want to make the work easy to understand and transparent – not just tell them to “drop the shoebox” full of receipts into our office and to come back in six months!”

“I want to help people get the best out of their business; typically they’re really good at what they do. They just don’t enjoy going through the numbers. We enjoy helping them and bringing them that relief, that piece of mind… If only I could bottle that good feeling and sell it, I’d be a millionaire!”

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