Spread the word
Ok, so this is obvious, but it’s just so important. Thinking about how you’re going to market your event (ideally before the day of) is a must if you’re going to not only get a crowd, but the right crowd, to your event. Consider doing a PR push or a social media campaign to get on people’s radar. It doesn’t have to be a big palaver, just think about who you want to attend and then focus on getting their attention, then making it easy to purchase tickets or sign up.
Show your face
Particularly if your event is an intimate one, it’s important to have a presence and give your customers some face time. Showing you’re there to support the event is important for credibility and it adds a personal touch – people love to mingle with people who are behind the scenes.
While some would argue that hosting a good event is as simple as making sure there’s enough booze to go ‘round (an excellent point), it’s also important to have your finger on the pulse when it comes to what’s trending in the industry, so you can tap in to the types of events (or drinks, food, venues etc) that people are excited about.
Put your guests first
See the above point re booze. Make sure there’s more than enough food and drink to keep everyone happy (and to make them stick around!) and then also take care of the little details that can take events from good to great. Things like music, lighting, and chairs are good places to start.
Have a plan b
The show must go on, so have all your contingencies covered before the day of the event. Being prepared for rain, traffic or a cancelled act will mean you can relax and know the show can go on, no matter what. And, again, stock up on the booze.
To give you some excellent event inspo’, we’ve rounded up the best hospitality events happening before the end of the year.
Always a highly anticipated event on the hospo calendar, the Night Noodle Markets are back and serving up the best Asian street food going ‘round. They’ve already been and gone in some cities but catch them now in Brissy until the 5th of August and Sydney October 4 – 21.
There’s no doubt about it, Tassie is having a moment, and we’re here for it. Freycinet Lodge’s epic wine weekend promises to wow this year, with lots of vineyard visits and oyster eating on your way to the absolutely stunning Wineglass Bay. September 8 & 9.
Packed with food and wine stalls, masterclasses and celebrity chefs, the Good Food & Wine Show never disappoints. Melbourne and Sydney have already happened, but Perth is kicking off on the 24th-26th August and Brisbane will follow on the 26th-28th October.
Back again from the 26th of August at Australian Technology Park, the Sydney Italian Wine and Food Festival is here to ruin all your no-carb plans. With fresh pasta and bucketloads of Italian wine to wash it down with, this is one not to be missed.
Returning to beautiful Balmoral Beach in Sydney this year, the Mudgee Wine and Food Festival is shaping up to be another cracker. Showcasing excellent wines and accompaniments from the Mudgee region, as well as live entertainment and events for the kiddies, this one’s got all your bases covered. 12 August 11am-5pm.
This three-day event showcases excellent cooking (and drinking!) from some of our top chefs. Watch them cook while you eat! 28 September – 30 September, Brisbane RNA Showgrounds.
Keen to escape winter and hit the tropics? The Darwin Festival will be bringing the city to life in a few weeks, with 18 days of music, art, culture, food and drink, all around Darwin. August 9 -26.
If you haven’t been to the Barossa, it’s about time you did, and the Barossa Gourmet Weekend is the perfect excuse to head down to Radelaide. Celebrating the start of spring, this weekend showcases all the best wine, food and culture the region has to offer. August 31 – Sep 2.
You’ve probably heard of Dark Mofo, Mona’s famous winter pagan-inspired festival, and Tassie is turning it on again with their summer festival, Mofo. We’d tell you what’s going to happen, but the truth is, we don’t really know – it’s a secret! Summer 18/19.
Pinot lovers, rejoice! The world’s biggest pinot noir festival is on again, with a stellar line up of pinot producers from all over the world. Tickets include unlimited tastings so there’s no excuse not to try every one!
Adelaide – Aug 11
Melb – Oct 6
Sydney – Oct 7
Brisbane – Oct 13
Head to Orange for their annual wine festival from the 12th-21st October, and check out everything that’s great about the region. There’ll be wine tasting (lots of it), masterclasses, night markets and so much more. Not to be missed.
If you haven’t been to the Margaret River you haven’t lived – it’s truly one of the most beautiful places on earth. And the Margaret River Gourmet Escape is the perfect way to enjoy the area and all it has to offer. There’s food, wine, parties and adventures galore, so book tickets now before they go. 16-18 November.