Check out Luv Ur Skin at our Melbourne pop-up store in Federation Square, from December 14th – December 19th to see all of Izzi’s skincare range.
Our youngest kid on the Cloud St block is Izzi Dymalovski who, at just eight years old, decided to make a natural skincare range for girls her age. Fast forward seven years and the fifteen-year-old has stocked her line, Luv Ur Skin, in Priceline stores across the country – and she’s set to take the brand world-wide.
How did you first come up with the idea to start your own business?
When I was younger I did a lot of dance concerts, which required really heavy make-up. But there was nothing that I could remove it with that was suitable for my skin. My Mum wouldn’t let me use her skincare, and one night she said ‘just go make your own stuff.’ She didn’t realise how seriously I would take it and that’s how I got to where I am today.
What was your biggest obstacle when it came to opening your business?
Definitely my age. When I was in meetings with my Mum, people would direct the questions to her because they’d think, ‘Oh, the kid has to be here.’ My Mum would say, ‘Listen to her, it’s her business.’ Once I started talking they realised, ‘Oh, crap, she actually knows what she’s talking about.’ And then they’d take me seriously.
Do you think opening a business at a young age has helped shape who you are?
I’m still the same normal, nerdy girl that I’ve always been. It’s just helped me become more confident and helped me to step out of my shell, which is definitely a good thing. I’ve learned a lot about how to start a business in terms of marketing and finance, but it’s also helped me grow as a person.
Without the business, I would have been petrified to go on stage and speak in front of people, but I’ve done it so much now. I can comfortably say that I feel confident on stage in front of anyone, however many people there are. And I feel like that’s an awesome life skill to have.
How do you balance running a business and going to school?
I’m one of those people that works a lot better and more efficiently when I have a lot more stuff on than I should. I started this business at such a young age, when there wasn’t much schoolwork involved – because I was only in year two. So it was okay at first, but after getting into high school it got a bit harder. I’m really lucky that I’ve got an amazing team that helps with everything. I couldn’t do anything without them.
What’s the next step for you and Luv Ur Skin when you finish school?
In terms of deciding what to do when I finish school, I have no idea. For the business, we definitely want to expand the range and go worldwide. If you want to make profit you’ve got to go overseas. We’ve just soft launched in America, which was great to do just before Christmas. It’s always been our main target so it’s really cool to see it actually happening. We’ve also been working on getting into Europe and Asia – and hopefully that works out too!
What would be your advice to people thinking of starting a business?
Just do it. You’ll regret it if you don’t. I love to say, ‘If there’s a will there’s a way’. If you give it 150% and come out of it succeeding, you’ll be so thankful that you did it. If you give it your all and nothing comes out of it, well, you can reflect on what you learnt and use that insight in the future. So just give it all a go.
The post Meet Cloud St resident – Izzi Dymalovski from Luv Ur Skin appeared first on Xero Blog.