We’re excited to announce that we’re partnering with TVNZ to bring you ‘Business Insights’; a weekly segment providing up-to-date market insights with a special focus on small business.
This segment gives us the opportunity to highlight the important things happening in the small business sector. We get to support TVNZ in delivering this information to our small business customers.
We spoke to Valerie Walshe, NZ Brand and Marketing Director, who told us a bit about what you can expect.
What does the partnership consist of?
Every week Corin Dann will be recording a 45 second commentary on what is happening in the business world, with a special lens on small business. Xero will feature at the beginning and at the end of the segment too, showcasing some of our small business customers.
It enables us to have a strong brand presence on a well known channel that reaches over 2 million kiwis every day.
What does this partnership with TVNZ mean for Xero?
We are really proud to be partnering with a strong, trustworthy kiwi brand like TVNZ. We’re a kiwi organisation – born out of an apartment in Wellington 12 years ago – and our roots are so important to us.
We want to be able to reach Kiwis from all walks of life – from the top of the North Island right through to Stewart Island. We want everyone to benefit from these insights.
How will this segment benefit small businesses?
Xero champions small business and this platform enables us to make sure that those relevant issues or opportunities in the market are talked about and shared nationally.
We’ll be sharing commentary on matters that are impacting small businesses in New Zealand. By using a trusted news platform such as TVNZ, we aim to deepen our connections with our customers.
We are also giving small businesses a voice and are excited to be able to support a segment that does just that.
What was the most important thing for you about this partnership?
For us it’s all about bringing matters that affect small business and news relevant to them to life, and supporting a platform to enable that.
We love showcasing our customers and their journeys – this partnership gives us the opportunity to show New Zealand what doing beautiful business looks like.
We also spoke to TVNZ’s Head of News and Current Affairs John Gillespie who said of the partnership “Small businesses dominate our industries in New Zealand. Given the sheer number of people involved with small business around the country, and the huge impact these businesses have on our economy, it’s really important to deliver relevant news on this. It’s great that 1NEWS partnering with Xero makes this possible.”
Check out the new Business Insights segment at 7.40pm on TVNZ every Wednesday and again the following Thursday morning on Breakfast.