Month: April 2017

8 Important Lessons Brick-and-Mortar Merchants Can Pick Up from Ecommerce

Some brick-and-mortar merchants see ecommerce as the force that’s grabbing market share and taking customers away from offline stores. We don’t think this is the case. The way we see it, physical and digital retail aren’t rivals — they’re allies. Research has shown that online retail can help drive in-store traffic, and many retailers can attest to this. Lisa Besseling, the owner of Stoney Lake Furniture, told us that having an ecommerce site helps drive interest for her offline store. “Even if people don’t pull the trigger and make the purchase on your site, your online presence still generates interest,”

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Vintage meets technology: How THE FIFTH COLLECTION is using technology innovation to build trust with customers

The first of it’s kind in Asia, THE FIFTH COLLECTION is a luxury trading platform that hosts a beautiful and very carefully curated collection of vintage and pre-loved luxury fashion. Launched in Singapore in 2013, the platform now sells pieces to customers all over the world.

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Social Media Series #1: How Retailers Can Use Facebook to Increase Brand Awareness and Revenue

Welcome to Vend’s Social Media Series! In these posts, we’ll discuss how retailers can harness the power of social channels to increase brand awareness, boost revenue, and generally grow their businesses. Each installment will endeavor to provide focused, actionable tips for taking full advantage of the given outlet. Facebook is what you might call the OG of social media. Founded way back in 2004, it’s been around longer than the other big ones (Instagram (which Facebook owns), Pinterest, Snapchat, Twitter), and it boasts a monthly active user (MAU) count of more than 1.5 billion — well over second-place Instagram’s count

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3 challenges architecting a secure migration to AWS

Two years ago Xero began its massive migration to Amazon Web Services (AWS). We made the move because of the realization that, although we had grown to be hugely successful on our previous infrastructure, we needed a data-hosting environment that would enable us to scale to meet the needs of potentially millions of customers.

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