Some brick-and-mortar merchants see ecommerce as the force that’s grabbing market share and taking customers away from offline stores. We don’t think this is the case. The way we see it, physical and digital retail aren’t rivals — they’re allies. Research has shown that online retail can help drive in-store traffic, and many retailers can attest to this. Lisa Besseling, the owner of Stoney Lake Furniture, told us that having an ecommerce site helps drive interest for her offline store. “Even if people don’t pull the trigger and make the purchase on your site, your online presence still generates interest,”
The post 8 Important Lessons Brick-and-Mortar Merchants Can Pick Up from Ecommerce appeared first on Vend Retail Blog.