Category: athletic apparel

Vender of the Week: Solfire

Brooklyn-based athleisure apparel retailer Solfire launched their brand a few years ago with the aim of creating a unique experience for the fitness community and connecting with like-minded, active individuals. The fitness retailer had the apparel part of it down, thanks to an obsession with quality products and a fierce dedication to working only with manufacturers who met their strict standards. In their brick and mortar store, they installed a juice and smoothie bar and a “fitness oasis” — a space for clubs to meet and classes to exercise. But to really create that community they were after, Solfire needed

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