Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes
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