In today’s hyper-saturated retail and media landscapes, it’s essential to stand out from the crowd and from your competition. The best way to do that? By implementing a robust content marketing strategy within your business and being smart about how you put it in front of your (existing and potential) customers. Content marketing has become an integral part of the retail industry. According to the Content Marketing Institute, 86% of B2C marketers are using content marketing as of this year; 90% of the most successful content marketers are “extremely committed” or “very committed” to their strategies; 91% measure content marketing
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