Category: content marketing

How to Create a Retail Content Marketing Strategy That’ll Help You Succeed

In today’s hyper-saturated retail and media landscapes, it’s essential to stand out from the crowd and from your competition. The best way to do that? By implementing a robust content marketing strategy within your business and being smart about how you put it in front of your (existing and potential) customers. Content marketing has become an integral part of the retail industry. According to the Content Marketing Institute, 86% of B2C marketers are using content marketing as of this year; 90% of the most successful content marketers are “extremely committed” or “very committed” to their strategies; 91% measure content marketing

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4 Steps Vape Stores Can Take to Enhance Their Social Media Presences and Boost Sales

In the past several years, vaping has become a sort of cultural phenomenon. People all over the world have caused the new-age pastime to grow massively in popularity — so much so that Oxford Dictionaries named “vape” its Word of the Year back in 2014. What’s more? The vape wave shows no sign of ebbing: MoreNiche reports that “the e-cig and vaporizer market is predicted to grow year on year at an average rate of 21.8%, reaching $53.8 billion by 2025.” But even so, vaping and vape stores are still relatively new, which means they often fall prey to some

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