Category: customer loyalty

Vender of the Week: Watershed

Jake Patterson and James Wright have long loved the ocean and the outdoors — and in 2012, they turned that passion into their way of life by opening the Watershed concept store in Newquay, Cornwall. With their original location, Jake and James focused on bringing brands and products to their community that hadn’t been available in the UK and then naturally progressed to designing and producing their own clothing and items. Watershed officially became its own brand in 2015, and Jake and James launched their online store in 2016. Now, they use Vend and Xero to operate their ecommerce store

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How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes

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