This year’s Black Friday is expected to be the “biggest day of spending of all time.” To put that in context, let’s look at last year’s numbers. Black Friday 2015 racked up $2.74 billion in online sales, with 25 percent of all transactions originating from email marketing. Cyber Monday 2015 saw online revenue increase by a huge 16.2 percent from 2014, up to a total of $3.07 billion. And of that, 22 percent of orders came from email marketing. Though social media is certainly important when it comes to online sales, email has proven (at least to date) that it’s
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