Category: experiential marketing

7 Ways to Create Effective Brand-Activation Events That Drive In-Store Traffic and Foster Social Engagement

This is a guest post written for Vend by Museum Hack. Brand-activation events (sometimes called experiential marketing) have been used by large brands and scrappy startups to attract users and to get attention on social networks. While still a relatively new marketing channel, events can be extremely effective at delivering both in-store traffic and online accolades. Activation events allow brands to create the experiences necessary to win the right audience, bring traffic in-store, and introduce new merchandise. These events draw customers out of their homes and therefore cannot be replicated online. The resulting in-store traffic is amplified by participants sharing

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4 Stores Providing Unique Retailtainment Experiences — and What Brick and Mortar Retailers Can Learn From Them

A love of entertainment is part of human nature. From concerts, movies, and reading to travel and video games, every one of us is partial to a particular pastime that entertains us — whether that’s helping us pass the hours, satisfying our desire for thrills, curing boredom, etc. So it only makes sense that we as consumers would desire a fusion of the entertainment and retail spaces. “Retailtainment,” as this is now known, is the fulfillment of that desire. And it’s fast gaining ground as a new norm in the industry. We included retailtainment (sometimes called “experiential marketing”) as one

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