Welcome to Vend’s Social Media Series! In these posts, we’ll discuss how retailers can harness the power of social channels to increase brand awareness, boost revenue, and generally grow their businesses. Each installment will endeavor to provide focused, actionable tips for taking full advantage of the given outlet. Facebook is what you might call the OG of social media. Founded way back in 2004, it’s been around longer than the other big ones (Instagram (which Facebook owns), Pinterest, Snapchat, Twitter), and it boasts a monthly active user (MAU) count of more than 1.5 billion — well over second-place Instagram’s count
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