Category: facebook

Social Media Series #1: How Retailers Can Use Facebook to Increase Brand Awareness and Revenue

Welcome to Vend’s Social Media Series! In these posts, we’ll discuss how retailers can harness the power of social channels to increase brand awareness, boost revenue, and generally grow their businesses. Each installment will endeavor to provide focused, actionable tips for taking full advantage of the given outlet. Facebook is what you might call the OG of social media. Founded way back in 2004, it’s been around longer than the other big ones (Instagram (which Facebook owns), Pinterest, Snapchat, Twitter), and it boasts a monthly active user (MAU) count of more than 1.5 billion — well over second-place Instagram’s count

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How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes

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How to Implement a Killer Omnichannel Strategy

Efficient omnichannel strategies used to be the ultimate goal for retailers — a milestone to work toward on a continuous basis. But times have changed, and both shoppers and retail itself have evolved. Omnichannel is now the standard. But what exactly does omnichannel retail mean? Let’s roll with this working definition: omnichannel retail unifies all available shopping channels (in-store, online, mobile, social media, etc.) in a way that provides customers with smooth, integrated experiences. It’s that last part that’s the key, since seamless shopping experiences are one of the main things customers want from retail in the modern age. Today’s

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3 Innovative Retail Technologies You Need to Know About

In a piece published by the Harvard Business Review back in mid-November, Paul Clarke (Chief Technology Officer at Ocado) discussed the widespread and indisputable effects of technology on retail. But he also noted an interesting discrepancy, saying that “after many years spent working for the world’s largest online-only grocery retailer, I am still amazed at how many businesses appear oblivious to the impact these forces will have on them.” You might think retail and technology have become one and the same — but when you look at what’s coming up in the world of retail tech, it’s clear the blurring

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4 Steps Vape Stores Can Take to Enhance Their Social Media Presences and Boost Sales

In the past several years, vaping has become a sort of cultural phenomenon. People all over the world have caused the new-age pastime to grow massively in popularity — so much so that Oxford Dictionaries named “vape” its Word of the Year back in 2014. What’s more? The vape wave shows no sign of ebbing: MoreNiche reports that “the e-cig and vaporizer market is predicted to grow year on year at an average rate of 21.8%, reaching $53.8 billion by 2025.” But even so, vaping and vape stores are still relatively new, which means they often fall prey to some

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3 Mobile Trends Making Waves in the U.S. — and What Retailers Should Do About Them

We live in an increasingly mobile world. Pretty much everyone has (and spends a great deal of time on) a cell phone, and devices like tablets and smartwatches are prominent features of today’s society. It’s no surprise, then, that for several years now mobile technology has been one of the biggest and fastest-growing trends in the retail world — something that’s perhaps most true in the United States, where much of this technology is pioneered or widely tested. So why should you care about mobile trends? Let’s take a look at some statistics. According to this report from Google, “45

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