Lifestyle brand and womenswear retailer Bergstrom Originals, which takes its name from owner and designer Christina Bergstrom, has run a brick and mortar store in Toronto, Canada for 13 years. For much of that time, the Bergstrom Originals team tracked inventory using spreadsheets and paper receipt book logs — but they knew they needed a more comprehensive solution in order to grow. So when Christina made the decision to expand into ecommerce, she began the search for Bergstrom Originals’ perfect POS. Four years later, Christina and her team are using Vend and Shopify to sell worldwide, build a loyal following,
Zoe Ryan began her business career at the intrepid age of 20 and now runs two fashion and accessories retail locations: Look Charmed in New Smyrna Beach, Florida and Southern Charm in Asheville, North Carolina. When she decided to move to Florida and open her second store (Look Charmed) while simultaneously managing her first, she realized she needed a cloud-based point of sale system to effectively run her operations. As a long-time user of PayPal, she looked to them for a recommendation — and started her journey with Vend! Read our interview with Zoe below to learn how the Vend-PayPal integration
We’ve entered an interesting time for fashion retailers. Fast-fashion giants like Zara and H&M have earned enormous followings (and mega bucks) with chic clothing, high-profile marketing campaigns featuring well-known models, and, of course, impossibly low prices. So how can small retailers compete? How can they get shoppers to turn away from the ease and convenience of fast fashion? The answer lies in the experience. Entice customers with irresistible in-store design and ambience, and provide them with a sensory experience that colossal retailers like H&M simply can’t offer. But in an age of both information and product overload, it can be
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