Category: fast fashion

Vender of the Week: The Bread and Butter Letter

Located along Auckland’s busy Karangahape Road (called “K Road” by the locals), the Bread and Butter Letter is a charming boutique selling a curated selection of New Zealand-made goods, including vintage clothing and tea. We talked to co-owner Rose Hope about the shop’s vibrant local community, her passion for locally made and ethically sourced wares, and how Vend helped the Bread and Butter Letter have its “most successful year yet.” Read more below! Tell us a bit about how you got started. What are you all about? Sarah lived above a sunny heritage retail spot and asked me to come

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7 Fashion-Centric Instagrams for Store Design Inspiration

We’ve entered an interesting time for fashion retailers. Fast-fashion giants like Zara and H&M have earned enormous followings (and mega bucks) with chic clothing, high-profile marketing campaigns featuring well-known models, and, of course, impossibly low prices. So how can small retailers compete? How can they get shoppers to turn away from the ease and convenience of fast fashion? The answer lies in the experience. Entice customers with irresistible in-store design and ambience, and provide them with a sensory experience that colossal retailers like H&M simply can’t offer. But in an age of both information and product overload, it can be

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