Category: holidays

10 Holiday Tips to Attract and Convert Last-Minute Shoppers

The holiday shopping season is definitely in full swing, with just weeks to go before Christmas day. And while some early bird shoppers are probably taking it easy by now, a big chunk of consumers will still flock to retail stores. In fact, you can expect your foot traffic (and hopefully) sales to pick up in the coming weeks and continue til the days leading up to 25th. Speaking of which, last minute holiday shoppers can be a godsend to retailers because they give you plenty of opportunities for sales and engagement. And that’s exactly what we’ll be talking about

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6 Irresistible Incentives to Get Customers to Purchase Gift Cards During the Holidays

It’s not usually difficult to convince people buy gift cards. Thanks to their convenience and versatility, gift cards are consistently ranked as one of the top things that people give and would like to receive during the holidays. However, given that we’re approaching the busiest shopping time of the year, you likely have plenty of competitors in the gift card department. Differentiating your gift cards and winning over shoppers can be a bit more challenging, so you have to be creative with how you market them. Need help on how to do this? Here are a few ideas on giving

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5 Proven Ways to Drive Foot Traffic to Your Retail Store

Foot traffic is one of the most important measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues. This is why you should continuously strive to increase foot traffic in your physical location. Even if you think you’re getting enough store visitors as is, you can always do better. There are still a lot of potential customers out there that you can tap into, and you there are plenty of things you can do to increase store visits from existing customers. Need some ideas?

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17 Proven Ways to Drive Foot Traffic to Your Retail Store

Foot traffic is one of the most essential measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues. And here’s some good news: there are plenty of things you can do to increase store traffic. In this post, we’ll share some tried-and-tested tips to get more people walking through your doors. 1. Keep your storefront well-maintained A spruced up storefront can do wonders for your curb appeal. Nobody wants to walk into a store with dirty windows or peeling paint, so stay on top

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How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season. But it’s important to note that creating a winning gift guide takes more than just rounding up your products and putting them in a catalogue. Releasing gift guides is a tradition in the retail world, so you have to be creative with how you craft and market them. Today we’ll talk about how you can accomplish that. Below are some of the things you could do to

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9 Seasonal Staffing Tips to Help You Build a Winning Workforce for the Holidays

Being the busiest shopping season of the year, retail sales during the holiday months can account for as much as 20-40% of a retailer’s annual sales. That’s a lot of revenue–and it takes a lot of additional work to achieve. That’s why the holiday season always brings about a spike in temp hiring. If you’re one of the many merchants looking to hire seasonal employees in the next few months, it’s high time that you start looking, vetting and training people. Remember, you’re competing with a lot of other retailers for talent these days, so the sooner you get started, the

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Top 5 Mistakes Retailers Make When Selling Gift Cards

We’ve said it before, and we’ll say it again: gift cards are a big boon for retailers. Not only do they encourage customer spending, but studies have shown that consumers love giving and receiving gift cards. That said, while offering gift cards certainly has its benefits, we’ve found that committing certain mistakes can curb your efforts. Left uncorrected, these missteps could prevent you from getting the most out of gift cards, and they could also end up turning off customers. This post will talk about what these mistakes are, and provide tips on how to prevent or correct them.  

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