We’ve said it before, and we’ll say it again: gift cards are a big boon for retailers. Not only do they encourage customer spending, but studies have shown that consumers love giving and receiving gift cards. That said, while offering gift cards certainly has its benefits, we’ve found that committing certain mistakes can curb your efforts. Left uncorrected, these missteps could prevent you from getting the most out of gift cards, and they could also end up turning off customers. This post will talk about what these mistakes are, and provide tips on how to prevent or correct them.
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