Category: in-store personalization

4 Tips Brick and Mortar Retailers Can Use to Personalize the In-Store Experience

We all know it’s difficult to get customers into your physical store these days. Thanks (or no thanks!) to the ease and convenience associated with online shopping, brick and mortar-only merchants have to work increasingly hard just to maintain steady foot traffic in their shops. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalized experience so unbeatable that those customers come back again and again. Here, we discuss four tips to turn your brick and mortar spot (or spots) into a personalized

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