Category: Instagram

5 Homeware-Centric Instagrams for Store Design Inspiration

We’ve talked a great deal over the past few months about the importance of the in-store experience — even naming it one of our big trends and predictions for 2017. One of the key components of a memorable shopping experience is a compelling store design, so back in October, we compiled a list of seven Instagram accounts to give fashion retailers some design inspiration. Now, we’re extending the favor to homeware retailers — and the feeds we’re profiling here just so happen to be Vend customers. Read on for the five homeware-centric Instagram accounts you need to follow ASAP. The

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How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes

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How to Implement a Killer Omnichannel Strategy

Efficient omnichannel strategies used to be the ultimate goal for retailers — a milestone to work toward on a continuous basis. But times have changed, and both shoppers and retail itself have evolved. Omnichannel is now the standard. But what exactly does omnichannel retail mean? Let’s roll with this working definition: omnichannel retail unifies all available shopping channels (in-store, online, mobile, social media, etc.) in a way that provides customers with smooth, integrated experiences. It’s that last part that’s the key, since seamless shopping experiences are one of the main things customers want from retail in the modern age. Today’s

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4 Steps Vape Stores Can Take to Enhance Their Social Media Presences and Boost Sales

In the past several years, vaping has become a sort of cultural phenomenon. People all over the world have caused the new-age pastime to grow massively in popularity — so much so that Oxford Dictionaries named “vape” its Word of the Year back in 2014. What’s more? The vape wave shows no sign of ebbing: MoreNiche reports that “the e-cig and vaporizer market is predicted to grow year on year at an average rate of 21.8%, reaching $53.8 billion by 2025.” But even so, vaping and vape stores are still relatively new, which means they often fall prey to some

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7 Fashion-Centric Instagrams for Store Design Inspiration

We’ve entered an interesting time for fashion retailers. Fast-fashion giants like Zara and H&M have earned enormous followings (and mega bucks) with chic clothing, high-profile marketing campaigns featuring well-known models, and, of course, impossibly low prices. So how can small retailers compete? How can they get shoppers to turn away from the ease and convenience of fast fashion? The answer lies in the experience. Entice customers with irresistible in-store design and ambience, and provide them with a sensory experience that colossal retailers like H&M simply can’t offer. But in an age of both information and product overload, it can be

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15 Types of Posts That Do Extremely Well on Instagram

Retailers in various industries—be it fashion, homeware, or food—are reaping the benefits of Instagram. With over 300 million monthly active users, 70 million photos per day, and 2.5 billion likes daily, it’s evident that people aren’t just using Instagram, they’re also coming back and engaging with the content on a regular basis. This makes it a great tool for retailers who want to connect with their audience. What exactly are the content types that you should be posting? That’s what this post aims to answer. Below are examples of posts that typically do well on Instagram.

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