Category: museum hack

7 Ways to Create Effective Brand-Activation Events That Drive In-Store Traffic and Foster Social Engagement

This is a guest post written for Vend by Museum Hack. Brand-activation events (sometimes called experiential marketing) have been used by large brands and scrappy startups to attract users and to get attention on social networks. While still a relatively new marketing channel, events can be extremely effective at delivering both in-store traffic and online accolades. Activation events allow brands to create the experiences necessary to win the right audience, bring traffic in-store, and introduce new merchandise. These events draw customers out of their homes and therefore cannot be replicated online. The resulting in-store traffic is amplified by participants sharing

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