Category: neiman marcus

4 Tips Brick and Mortar Retailers Can Use to Personalize the In-Store Experience

We all know it’s difficult to get customers into your physical store these days. Thanks (or no thanks!) to the ease and convenience associated with online shopping, brick and mortar-only merchants have to work increasingly hard just to maintain steady foot traffic in their shops. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalized experience so unbeatable that those customers come back again and again. Here, we discuss four tips to turn your brick and mortar spot (or spots) into a personalized

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3 Innovative Retail Technologies You Need to Know About

In a piece published by the Harvard Business Review back in mid-November, Paul Clarke (Chief Technology Officer at Ocado) discussed the widespread and indisputable effects of technology on retail. But he also noted an interesting discrepancy, saying that “after many years spent working for the world’s largest online-only grocery retailer, I am still amazed at how many businesses appear oblivious to the impact these forces will have on them.” You might think retail and technology have become one and the same — but when you look at what’s coming up in the world of retail tech, it’s clear the blurring

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3 Mobile Trends Making Waves in the U.S. — and What Retailers Should Do About Them

We live in an increasingly mobile world. Pretty much everyone has (and spends a great deal of time on) a cell phone, and devices like tablets and smartwatches are prominent features of today’s society. It’s no surprise, then, that for several years now mobile technology has been one of the biggest and fastest-growing trends in the retail world — something that’s perhaps most true in the United States, where much of this technology is pioneered or widely tested. So why should you care about mobile trends? Let’s take a look at some statistics. According to this report from Google, “45

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