Category: new balance

Vender of the Week: Shelflife

Shelflife — Africa’s first-ever “streetwear” store — will celebrate its 10-year anniversary this November. Here, we talk to co-owner Nick Herbert about the benefits of cloud-based technology and what Vend’s done for his business. Shelflife opened its first brick and mortar store in Cape Town in 2006. A second location in Johannesburg followed shortly after, and the retailer’s online store made its debut in 2009. Now, Africa’s first-ever “streetwear” shop and South Africa’s largest sneaker retailer stocks sought-after brands including Adidas, New Balance, Nike, and Puma and has been using Vend for nearly half of its decade-long life. Read our interview with

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