Category: omnichannel retail

How to Implement a Killer Omnichannel Strategy

Efficient omnichannel strategies used to be the ultimate goal for retailers — a milestone to work toward on a continuous basis. But times have changed, and both shoppers and retail itself have evolved. Omnichannel is now the standard. But what exactly does omnichannel retail mean? Let’s roll with this working definition: omnichannel retail unifies all available shopping channels (in-store, online, mobile, social media, etc.) in a way that provides customers with smooth, integrated experiences. It’s that last part that’s the key, since seamless shopping experiences are one of the main things customers want from retail in the modern age. Today’s

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