Category: Omnichannel

4 Tips Brick and Mortar Retailers Can Use to Personalize the In-Store Experience

We all know it’s difficult to get customers into your physical store these days. Thanks (or no thanks!) to the ease and convenience associated with online shopping, brick and mortar-only merchants have to work increasingly hard just to maintain steady foot traffic in their shops. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalized experience so unbeatable that those customers come back again and again. Here, we discuss four tips to turn your brick and mortar spot (or spots) into a personalized

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How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes

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How to Implement a Killer Omnichannel Strategy

Efficient omnichannel strategies used to be the ultimate goal for retailers — a milestone to work toward on a continuous basis. But times have changed, and both shoppers and retail itself have evolved. Omnichannel is now the standard. But what exactly does omnichannel retail mean? Let’s roll with this working definition: omnichannel retail unifies all available shopping channels (in-store, online, mobile, social media, etc.) in a way that provides customers with smooth, integrated experiences. It’s that last part that’s the key, since seamless shopping experiences are one of the main things customers want from retail in the modern age. Today’s

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5 Powerful Tips to Engage and Convert Mobile-Centric Consumers

If you’re coming up with New Year’s resolutions for 2016 (and you totally should), be sure to include mobile on your list. More than just a buzzword or passing trend, mobile has become a big part of consumers’ lives. As retail experts point out, while mobile isn’t the top channel for transactions, “it is becoming the hub that drives the rest of a customer’s activity.” So how exactly do you implement a mobile strategy? The answer to that depends on your business. There are various ways to be more mobile-centric; you just have to assess each path to see if

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