Category: Retail Tips & Trends

Custom Retail Packaging 101: How to Design Tissue, Bags, and Boxes for Your Shop

This is a guest post by Beth Owens. Before you read on further, ask yourself this question: which makes you feel more valued as a customer; your product arriving in a generic cardboard box, or in attractive, specially branded packaging unique to that company? Let’s say you purchase something in a brick and mortar store. When you take the product to the checkout, the shop assistant wraps it in bespoke packaging and puts it in a specially designed box or bag. You may not notice it instantly, but that simple action can have a massive impact on your likelihood to shop

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The Definitive Retail Business Plan Outline: 7 Essential Steps You Need

Retail is a competitive industry, even more so now that many businesses are investing more in ecommerce and digital marketing. To have any realistic hope of getting noticed in such a crowded industry, your business needs a solid plan for success. Regardless if you’ve been operating for a long time already, by drawing up a simple business plan outline, you can get the overview you need to make smarter decisions about where your company is headed. In this article, we’ll give you all the key components of a business plan and show you why your company needs one today. Why

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10 Time Management Tips For Retailers: How to Get the Important Things Done in Your Store

This is a post by Abby Heugel As a retailer, you know better than anyone else that time is practically money. If you waste time with inefficient processes, you’re leaving money on the table that will be quickly scooped up by your competition. But whether you’re a retail manager with years of experience or someone with a new shop, you can easily be pulled in multiple different directions on any given day. It can be hard to focus on one task at a time when you’re trying to deal with customers, train your staff, and maybe actually get a few

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Behind the Counter: Lessons in Retail Growth from Scrubs Boutique and More

We’re excited to put the spotlight on Scrubs Boutique and More, a multi-store retailer that specializes in scrubs for medical practitioners and other professionals. Established about four years ago, the business now has six stores in three states. Customers have also commended Scrubs for being a “one-stop shop,” thanks to the fact that they always carry what shoppers want. We caught up with Horacio Montiel, General Manager of Scrubs Boutique and More, and asked him to share the lessons he learned from growing and running the business. Check out what he has to say. Going back to the basics “

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Store Layout Design: 9 Tips for Arranging Your Retail Shop

Planning the layout of your store is both an art and a science — it requires creativity, psychological insights, and testing. In this post, we’ll explore common tactics that you can implement when planning the arrangement of your store. Go through them below and see if you can apply any of these pointers to your store’s layout and merchandising. 1. Use the right floor plan Your floor plan plays a critical role in managing store flow and traffic. The choice of which one is right for you will depend on a number of factors including the size of your store,

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Top 7 Mistakes Retailers Make When Choosing a POS System

As a retailer, you put a lot of your precious time and resources into finding ways to generate sales. More sales equal more revenue, which in turn leads to opportunities for the growth of your business. But how do you track all of these business operations that you’re working so diligently on? Enter the POS, or point of sale system. An efficient POS system brings together information about your sales, inventory, customers, and employees so you can manage your business more efficiently. But with so many solutions available to retailers, finding the best and the right POS for your business

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These are the Types of POS Systems Best-Suited for Retailers (and How to Decide Which One is for You)

This is a post by Akshay Sachdeva A critically important investment for every retailer is an effective POS (Point Of Sale) system. It’s what allows you to be efficient in processing sales, managing cash flow, monitoring inventory, managing customer relationships and accept customer payments. Not only that but having a good POS system also helps you be more cost-effective. On average, a POS system can help retailers cut costs by nearly 10%. Since POS systems help retail businesses manage the heart of their operations, choosing the right one for your business becomes a vital decision. The right POS system will

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Email Marketing for Retailers: 7 Quick Tips to Help Your Drive Traffic and Engagement from Email

This is a guest post by Peter Davis. It’s 2018, and email marketing is still the most valuable piece of your online marketing puzzle. An eMarketer survey of small and medium businesses found that 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than those who chose email. Moreover, according to Litmus email analytics, email marketing commands more focus compared to social content, and small and medium-sized brands can get open rates

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Everything You Need to Know About POS Terminals

For generations, the sweetest sound to a retail store owner was the “ka-ching!” their cash register made with every sale. The more they heard it, the better their day. Of course, a lot has changed in the past decade or so. Nowadays, the sound isn’t nearly as common. Fortunately, this isn’t a bad thing. That’s because the vast majority of store owners have replaced their old registers with POS (Point-of-Sale) terminals instead. Far from just ringing up sales, these machines are capable of carrying out tasks that empower store owners to reach new levels of success. What are POS terminals?

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Stepping Away from Your Business: How to Make Sure Your Store Runs Smoothly Without You

There comes a time in every business owner’s life when stepping away (at least temporarily) from the company is necessary. Perhaps you’ll need to attend to an emergency, take an unexpected leave of absence, or simply go on vacation. Whatever the case may be, preparing your business for your absence should be done sooner rather than later. The last thing you want is to have your staff scrambling and at a loss for what to do when you’re not there. Below are some tips that can help ensure that your store continues to be awesome when you’re not around. Go

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