This is a guest post by Beth Owens. Before you read on further, ask yourself this question: which makes you feel more valued as a customer; your product arriving in a generic cardboard box, or in attractive, specially branded packaging unique to that company? Let’s say you purchase something in a brick and mortar store. When you take the product to the checkout, the shop assistant wraps it in bespoke packaging and puts it in a specially designed box or bag. You may not notice it instantly, but that simple action can have a massive impact on your likelihood to shop
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