Category: Sales & Marketing

Custom Retail Packaging 101: How to Design Tissue, Bags, and Boxes for Your Shop

This is a guest post by Beth Owens. Before you read on further, ask yourself this question: which makes you feel more valued as a customer; your product arriving in a generic cardboard box, or in attractive, specially branded packaging unique to that company? Let’s say you purchase something in a brick and mortar store. When you take the product to the checkout, the shop assistant wraps it in bespoke packaging and puts it in a specially designed box or bag. You may not notice it instantly, but that simple action can have a massive impact on your likelihood to shop

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Sales Strategy Examples For Retailers: 4 Ideas to Help You Generate More Revenue

As a retailer, you go into everything that you do for your business with a plan. There are hundreds of things that you have to consider. How is your time best spent? Are there certain things that influence customers to buy more? Will certain strategies be more effective than other sales strategies? You’ll quickly find that coming up with the answers to these questions is anything but simple, and implementing those successful strategies can prove to be difficult. That’s because everyone wants more high-value customers and profit for their retail business. There’s a lot of competition out there for a

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8 Retail Advertising and Marketing Tips That Can Drive Traffic and Sales

This is a post by Abby Heugel. Bringing in more traffic and sales is something that every retailer thinks about. But the questions remain: How do you get shoppers to come by and entice them to buy more from your store? What are the triggers that will get people to purchase from you and not your competition? How do you get out of a slump if you’re not getting that valuable foot traffic? Answer: Marketing and advertising. Whatever your goal may be as a retailer, here are simple advertising tips that will not only help drive sales, but help grow your

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Email Marketing for Retailers: 7 Quick Tips to Help Your Drive Traffic and Engagement from Email

This is a guest post by Peter Davis. It’s 2018, and email marketing is still the most valuable piece of your online marketing puzzle. An eMarketer survey of small and medium businesses found that 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than those who chose email. Moreover, according to Litmus email analytics, email marketing commands more focus compared to social content, and small and medium-sized brands can get open rates

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Retail and Consumer Psychology 101: 8 Ways to Increase Sales & Influence Customers

This is a post by Abby Heugel. As a retailer, you most likely don’t have a degree is psychology, but many successful retailers regularly use psychology to appeal to potential customers. It sounds complicated, but it boils down to the fact that every single human being basically has the same mental triggers that drive actions. At a basic level, all humans want to avoid pain and seek pleasure. This serves as the base of all human action throughout every single day, and is something that retailers need to keep in mind. That pain could come in the form of a high

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How a 31-Year Old Pet Store Thrives in the Age of Big Box, Amazon and Chewy

The pet food and supply industry is highly competitive. Pet food and supplies are a category that Amazon is heavily invested in, and players such as Petco are actively finding ways to win over customers both online and offline. Despite a challenging market, at least one independent pet supplies store is not only thriving but is successfully luring shoppers away from Amazon and larger pet supply retailers. We’re referring to The Hungry Puppy, a pet food and supply retailer located in Farmingdale, New Jersey. The Hungry Puppy has been around for 31 years, and it continues to adapt and thrive

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Early Holiday Planning: How Retailers Can Get a Jump Start on the Busiest Season

This is a post by Alexandra Sheehan. Summer’s not even over yet, but forward-thinking retailers are already looking at year-end goals and, more importantly, the holiday shopping season. And it’s a smart play; the more prepared you can be, the smoother and profitable the holiday season. For the 2017 holiday season, consumers spent more than $680 billion in retail stores — it’s a spending holiday you definitely want to capitalize on. So if you’re prepping for the holidays this August and September, we’ve put together a guide so you can get your ducks in a row ahead of time. Create a

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Retail Sales Tips: How to Read Customers and Sell to Them Like a Pro

Are you a retailer (or retail sales associate) who’s struggling with how to approach shoppers? Worried that you lack the magic touch, or that you’ll come off as an annoying salesperson? Would you rather be awkwardly staring at your store’s point of sale software screen than actually talking to the customer in front of you? You should keep reading because, after years of being one of the strongest sellers at my store, I can assure you: anyone can sell. That’s not to say it’s not going to take a lot of practice. But over the years, I’ve found that a

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5 Tips for Marketing and Selling to Baby Boomers

This is a post by Abby Heugel and Francesca Nicasio. Shopping is something that everyone does in one form or another, but not everyone shops in the same way. While a lot of the attention goes towards Millennials — people born between 1981 and 1996 — retailers shouldn’t underestimate the buying power of Baby Boomers. Who are the Baby Boomers? Baby Boomers are now between the ages of 52 and 71, and there are an estimated 75.4 million of them in the U.S. alone. Boomers are healthier than ever, and thanks to medical advances, they aren’t slowing down any time soon.

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How to Discount in Retail: 5 Tips for Running Sales Without Killing Your Profits

Discounting (or running promotions with discounts) is one of the most popular — and arguably among the most effective — ways to drive sales. According to a study by Software Advice, a POS system research site, discounting is the top “pricing strategy for retailers across all sectors, used by 97 percent of survey respondents.” However, as effective as they are, discounts can be a double-edged sword. While slashing prices certainly attracts customers, executing discounts the wrong way could end up killing your profits or enticing the wrong types of shoppers (i.e. those who’ll only buy from you when you lower

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