Category: sales

Kanuka Tea: “Hire someone who knows what they’re doing”

The first part of our short series featuring inspiring UK retailers, their stories, and their advice for other stores. Here, unique retailer Kanuka Tea shares how they set-up Vend, Deputy and iZettle on iPad to run their store – with help from local partner KRCS.  After drinking ‘boring’ builder’s tea for years, construction business owner John Hessler became captured by the more exotic varieties of loose leaf tea when he was introduced to them by his brother-in-law. “They were beautiful, but there was nowhere in London where you could buy them,” says John. With no previous retail experience, John decided

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Top 5 Mistakes Retailers Make When Selling Gift Cards

We’ve said it before, and we’ll say it again: gift cards are a big boon for retailers. Not only do they encourage customer spending, but studies have shown that consumers love giving and receiving gift cards. That said, while offering gift cards certainly has its benefits, we’ve found that committing certain mistakes can curb your efforts. Left uncorrected, these missteps could prevent you from getting the most out of gift cards, and they could also end up turning off customers. This post will talk about what these mistakes are, and provide tips on how to prevent or correct them.  

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How to Sell More Gift Cards in Your Retail Store: 6 Proven Ways

Gift cards. No matter what type of store you have or how big your business is, you’ll likely benefit from carrying them in your shops. As retail expert Kevin Graff said, “Gift cards are God’s gift to retail.” Why? For one thing, customers who use gift cards tend to spend more. According to a survey by First Data, “respondents who receive either a plastic or a virtual gift card said that they spent an average of $23.41 beyond the original value of the gift card.” Not only that, but shoppers are also more inclined to head to a store if they

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