Category: shopping experience

4 Stores Providing Unique Retailtainment Experiences — and What Brick and Mortar Retailers Can Learn From Them

A love of entertainment is part of human nature. From concerts, movies, and reading to travel and video games, every one of us is partial to a particular pastime that entertains us — whether that’s helping us pass the hours, satisfying our desire for thrills, curing boredom, etc. So it only makes sense that we as consumers would desire a fusion of the entertainment and retail spaces. “Retailtainment,” as this is now known, is the fulfillment of that desire. And it’s fast gaining ground as a new norm in the industry. We included retailtainment (sometimes called “experiential marketing”) as one

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