Category: social media

Is Your Hospitality Business One of the Many That Gets Tagged on Instagram Every 28 Seconds?

Why every hospitality business needs instagram_KountaIn 2017 alone, over 70 per cent of Australian SMBs in the hospitality industry use some form of social media to market their businesses. For businesses in general, Instagram can – and is proven to – be highly effective when […]

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Social Media Series #1: How Retailers Can Use Facebook to Increase Brand Awareness and Revenue

Welcome to Vend’s Social Media Series! In these posts, we’ll discuss how retailers can harness the power of social channels to increase brand awareness, boost revenue, and generally grow their businesses. Each installment will endeavor to provide focused, actionable tips for taking full advantage of the given outlet. Facebook is what you might call the OG of social media. Founded way back in 2004, it’s been around longer than the other big ones (Instagram (which Facebook owns), Pinterest, Snapchat, Twitter), and it boasts a monthly active user (MAU) count of more than 1.5 billion — well over second-place Instagram’s count

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4 Steps Vape Stores Can Take to Enhance Their Social Media Presences and Boost Sales

In the past several years, vaping has become a sort of cultural phenomenon. People all over the world have caused the new-age pastime to grow massively in popularity — so much so that Oxford Dictionaries named “vape” its Word of the Year back in 2014. What’s more? The vape wave shows no sign of ebbing: MoreNiche reports that “the e-cig and vaporizer market is predicted to grow year on year at an average rate of 21.8%, reaching $53.8 billion by 2025.” But even so, vaping and vape stores are still relatively new, which means they often fall prey to some

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How leveraging technology helped these 5 founders build a multi-million dollar, global business

While every small business is different, the one thing all Xero customers have in common is they’ve all used technology to streamline at least one part of their operation.
This month’s Road to a Million piece looks at how beauty company Frank Body leveraged technology to build a global business which hit $15 million revenue last financial year.

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27 Social Media Tools Retailers Can Use to Boost Influence and Sales

Social media isn’t just about viral videos or selfies. For consumers, sites and apps such as Facebook, Instagram, and Twitter are playing an increasingly large role in their path to purchase. This is why it’s so important for retailers to invest in social media marketing. Having a strong presence in relevant social networks not only gives you an avenue to communicate with your audience, it also allows you to stay in the radars of your customers. This in turn, increases the likelihood of a shopper choosing your brand when they’re ready to buy. To that end, we’ve compiled a list

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