We’ve entered an interesting time for fashion retailers. Fast-fashion giants like Zara and H&M have earned enormous followings (and mega bucks) with chic clothing, high-profile marketing campaigns featuring well-known models, and, of course, impossibly low prices. So how can small retailers compete? How can they get shoppers to turn away from the ease and convenience of fast fashion? The answer lies in the experience. Entice customers with irresistible in-store design and ambience, and provide them with a sensory experience that colossal retailers like H&M simply can’t offer. But in an age of both information and product overload, it can be
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