Category: the bread and butter letter

How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer. If you’re not already providing personalized journeys in one way or another, it’s imperative that you start. Consumers are becoming more and more particular about the retailers they choose to shop with (in part because of the immense surplus of choices), and they’re much more likely to buy from a retailer that makes

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Vender of the Week: The Bread and Butter Letter

Located along Auckland’s busy Karangahape Road (called “K Road” by the locals), the Bread and Butter Letter is a charming boutique selling a curated selection of New Zealand-made goods, including vintage clothing and tea. We talked to co-owner Rose Hope about the shop’s vibrant local community, her passion for locally made and ethically sourced wares, and how Vend helped the Bread and Butter Letter have its “most successful year yet.” Read more below! Tell us a bit about how you got started. What are you all about? Sarah lived above a sunny heritage retail spot and asked me to come

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