Wednesday February 03, 2016
As Australia’s premier cloud integration company, Rype Group, has kicked off 2016 by acquiring marketing agency, TwoCents Group, as part of their focused expansion strategy.
TwoCents Group will continue in it’s current form as a full-service marketing agency, with director Samantha Brooks staying on as CEO and founder Simon Dell taking on a consulting role with TwoCents as well as a seat on the Rype board. Both Dell and Brooks will also become shareholders in parent company, Rype Group, as part of the acquisition.
Rype is the partner of choice for many of the world’s leading workflow and productivity solution providers, with the team committed to helping companies embrace technology and become more productive, and ultimately allow business owners to focus on what they do best.
Chairman, Simon Moore, said that in order to better help customers, Rype Group has to be a leader in the converging marketing, commerce and technology space, and this includes not only constant innovation, but also investing in the capabilities of other businesses and teams where there are great synergies.
“We’re dedicated to helping clients across all areas of their business and noticed a gap in the marketing space so it made perfect sense to partner with TwoCents Group,” said Moore. “It’s a great team with specialist skills across marketing strategy, creative, and digital automation services who have all embraced the change, so we couldn’t be more excited to bring them on this journey with us.”
Current TwoCents Director, Samantha Brooks, who takes on the role of CEO at TwoCents from the end of February said she and Dell recognised the huge opportunity in partnering with Rype Group. “Not only do they have a great understanding of the marketing space we inhabit, but they’re game-changers in the world of cloud integration, transforming the way businesses operate,” said Brooks,
Rype Group has offices in Brisbane, Sydney, Melbourne, and affiliates in Adelaide and Perth, as well as a strong regional footprint. There are short-term plans to move into New Zealand, followed by the US and UK by the end of 2016.